Something that Splunk do is that when you buy a corporate license from them is that they provide the team with Splunk t-shirts. What makes this a great idea is that they ask the team for a custom slogan on the front (on the back is the Splunk logo). This means that the team are proud to wear it as it’s something they identify with as a group.
I’m thinking that this is something Gradleware could do when working with a new client. How does that appeal?